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Thursday / April 26.
HomeAudio & VideoHow Charlie the Tuna’s site reeled in consumer engagement for StarKist

How Charlie the Tuna’s site reeled in consumer engagement for StarKist

Capitalizing on the volume of conversation around the last U.S. presidential election, StarKist, together with social agency Gatesman, launched a lighthearted campaign to promote Charlie the Tuna’s run for the presidency. Although Charlie didn’t end up getting the vote from America, the brand – leveraging Cision’s campaign microsite – earned more than 336 million impressions and the effort increased consumer engagement.

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