News Thinking beyond the press release: 4 new PR tactics for 2020 December 30, 2019 0 Comments The news release is just one tactic Read More
Case Studies How 5 nonprofits improved their PR efforts December 19, 2019 0 Comments Savvy nonprofit comms pros who must balance Read More
News Content rising: Data-informed amplification is the ‘rocket fuel’ to ignite paid, earned and owned content December 17, 2019 0 Comments Earned media outreach generates for brands another Read More
News How Readership, Timing and Social Shares Affect SEO and Earned Media Value December 11, 2019 0 Comments The hope is that the report helps Read More
News 5 PR tips to grow your travel or hotel business — when you’re not one of the big guys December 10, 2019 0 Comments Travel start-ups, new entrepreneurs and first-time independent Read More
Case Studies When a family brand — Sare Lee — gets a NSFW SNL mention December 6, 2019 0 Comments The Sara Lee skit is also an Read More
News 6 books every journalist should read December 5, 2019 0 Comments With the holidays fast upon us, here Read More
Opinions The biggest misconceptions around influencer marketing November 27, 2019 0 Comments Rumors and theories run free in the Read More
News STUDY: Micro-influencers are young, scrappy and hungry; 99% eager for authentic brand relationships (61% for cash) November 20, 2019 0 Comments Findings from the study underscore the value Read More
News A view of the future of comms from PRSA ICON 2019 November 19, 2019 0 Comments Take the time to decide if a Read More