News The path to national news is through local earned media January 30, 2020 0 Comments “Without a doubt, I believe my interviews Read More
News Breaking bad news: 5 tips for preparing and writing the crisis press release January 28, 2020 0 Comments Handling a PR crisis is no easy Read More
Opinions Earned media: The not-so-secret to our success January 23, 2020 0 Comments Bospar’s self-PR practice not only helps promote Read More
News As consumer trust thins, marketers must pivot to earned media January 22, 2020 0 Comments Given that earned media is trusted by Read More
Case Studies MayTag uses paid and earned media to highjack People’s Sexist Man Alive issue January 17, 2020 0 Comments Maytag wanted to reinforce that its products, Read More
Infographic 5 tips on how to pitch your story idea January 15, 2020 0 Comments To help its small business, start-up and Read More
News Leverage press release data and get to know your audience January 13, 2020 0 Comments Press release audience data empowers communicators to Read More
News “PR pros don’t understand what a story is,” say majority of (British) journalists January 10, 2020 0 Comments A qualitative survey of journalists working for Read More
News Revamping the newsroom: New ventures take a fresh look at journalism January 6, 2020 0 Comments In a climate of misinformation and low Read More