What do PR pros need to know about AI’s impact on comms? Regardless of whether your brand is already leveraging AI, consumers are already engaging with the technology every day, through tools like Siri, Alexa, Netflix, or Google Maps.
Artificial intelligence has the potential to save your company massive amounts of time and money, making your brand’s entire go-to-market process more efficient. But what’s the best way to incorporate AI into a comms strategy?
This video featuring Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, delivers critical insight into AI’s impact on PR and marketing.