Connect with:
Sunday / April 2.
Home
News
Opinions
Audio & Video
Case Studies
Home
News
Opinions
Audio & Video
Case Studies
Home
News
Opinions
Audio & Video
Case Studies
Home
Case Studies
Case Studies
MayTag uses paid and earned media to highjack People’s Sexist Man Alive issue
January 17
Case Studies
How 5 nonprofits improved their PR efforts
December 19
Case Studies
When a family brand — Sare Lee — gets a NSFW SNL mention
December 06
Case Studies
How will Instagram hiding ‘likes’ affect marketing?
November 14
Case Studies
Movember aims to end mental health stigmas among men
November 08
Case Studies
How the NBA made a no-win situation worse
October 24
Case Studies
Was the “Don’t have a bookmark” meme a social media fail?
September 27
Case Studies
Online rumor about a brand? The clock is ticking
September 18
Case Studies
New worry for PR firms: Intellectual property theft
September 13
Case Studies
How the Royal Baby helped one hospital generate media attention for National Nurses Week
August 22
Case Studies
IHOP shows the right way to troll the trolls
August 07
Case Studies
What lessons we can take from Wayfair’s failed response to employee walkout
July 18
Case Studies
What marketers and PR pros can learn from World Pride
July 02
Case Studies
Banfield, Coyne team up to raise awareness about pet disaster prep
June 27
Case Studies
Brands capitalize on popularity of ‘Game of Thrones’ with clever activations
June 06
Case Studies
Beyond Momo: Why brands need to get ready for digital hoaxes
March 20
Case Studies
Arizona shares some sunshine with New York, Chicago in social campaign
March 14
Case Studies
Schultz’s presidential bid puts Starbucks squarely in spotlight
February 20
Case Studies
Behind Ocasio-Cortez’s meteoric rise: ‘Her message works because it’s real’
February 14
Case Studies
Logitech’s display at CES leaves its mark on attendees — and vice versa
February 07
Case Studies
Amazon recreates Carnegie Deli to celebrate ‘The Marvelous Mrs. Maisel’
January 25
Case Studies
Johnson & Johnson digs in heels amid onslaught of bad publicity
January 10
Case Studies
In face of comms crisis, KFC makes chicken salad out of chicken $#!?
December 12
Case Studies
Five brands that made a social impact with their PR campaigns
December 03
Case Studies
Reese’s candy converter hits sweet spot over Halloween
November 20
Case Studies
Domino’s spotlights pothole problem with Paving for Pizza campaign
November 12
Case Studies
Ora, Delevingne among ambassadors teaming up to tackle cyberbullying
November 07
Case Studies
Taking a stand: Will other brands follow Nike’s lead?
October 25
Case Studies
Taco Bell’s 25-year-old movie reference strikes chord with fans at San Diego Comic-Con
October 17
Case Studies
Schwinn’s win with ‘Stranger Things’ partnership driven by marketing and PR campaign
September 07
Case Studies
What to look for in a social media listening platform
August 27
Case Studies
Best practices for implementing data-driven content marketing
August 09
Case Studies
Comcast comms team turns to a more sustainable system for its PR efforts
July 11
Case Studies
Gumtree’s integrated PR program drives gains in awareness, reputation, and more
June 20
Case Studies
Snoop Dogg helps introduce Popchips’ new product line to consumers
June 05
Case Studies
Quality and efficiency help power SEMI’s PR efforts
May 23
Case Studies
How Adapt Pharma tackled the opioid crisis with earned media
May 17
Case Studies
25th Hour helps clients squeeze that extra hour into their comms strategy
May 03
Case Studies
Calling King James: Billboards, earned media used to entice LeBron to 76ers
April 11
Case Studies
Good news isn’t hard to find: UMass Memorial’s positive press
March 02
Case Studies
Bayer’s Alka-Rocket Challenge reaches new heights
February 27
Case Studies
Farm Journal Media partners with WPP firms on Trust in Food campaign
February 15
Case Studies
Leveraging earned media to celebrate 300 years of the Big Easy
February 05
Case Studies
Absolut’s global pop-up painting party spotlights positive change
January 31
Case Studies
Greatest Job Interview revitalizes Grant’s Whisky amid crowded market
January 17
Case Studies
DuckTales: How the story of a giant rubber duck got everyone quacking
January 11
Case Studies
Axe/Lynx wants to help men break out of the ‘Man Box’
December 20
Image via Alex Bowen's Facebook page
Case Studies
Waffle House turns potential nightmare into sweet dreams
December 26
Case Studies
Peeps for a Prince – Harry and Meghan Markle receive golden tickets
December 13
News
Earned media powers Michelangelo’s takeover of the Met Museum
March 26
Case Studies
Data intelligence helps the Museum of London increase visibility
December 07
Case Studies
Stroke Association uses insights-driven campaign to reach audience
November 28
Case Studies
How to stand out in a crowded retail space: engage bloggers
November 15
Case Studies
Spam’s first #InspiredFan gets star treatment
November 07
Case Studies
Spam’s first #InspiredFan gets star treatment
October 31
Case Studies
Drugmakers’ new dilemma: standing out in crowded cancer market
October 24
Case Studies
Chef Burrell’s cheesy restaurant is a tasty treat for Cheetos lovers
October 13
Case Studies
Housing content that engages readers and fosters a media response
October 12
Case Studies
Earned media landslide for St. Baldrick’s head-shaving initiative
October 01
Case Studies
Melissa Shoes ties social and in-store together for a comfortable fit
September 25
Case Studies
Win-win: Carter gets his nuggs, Wendy’s gets spike in engagement
September 12
Case Studies
Bacardi in Good Spirits with batty CSR initiative
September 12
Opinions
Every word matters when all are in crisis mode
Kristi Piehl
Why businesses need to stop saying and start doing good
Lindsay Singleton
Is there ever too much PR in a time of crisis?
Jody Fisher
