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HomeAudio & VideoCision CEO – PR’s future lies in tapping the right tech to attribute value

Cision CEO – PR’s future lies in tapping the right tech to attribute value

The PR industry has long been challenged to align measurement with the fantastic work communications professionals do. In an exclusive interview with PRWeek, Cision CEO Kevin Akeroyd talks to editor-in-chief Steve Barrett about a future where data and technology expand the way stories are crafted, relationships curated, and engagements valued.

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