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Friday / December 4.
HomeAudio & VideoEarned media’s unmatched power

Earned media’s unmatched power

Comms pros gathered to become inspired and discuss the importance of earned media at Earned Media Rising Exchange.

Earlier this year Cision and PRWeek had the privilege of co-hosting the Earned Media Rising Exchange in San Francisco and London. Both countries expressed very similar sentiments about the value of earned media and, in turn, comms. The above video shares highlights from both events, featuring Audrey Cooper, editor-in-chief of the San Francisco Chronicle; James Wildman, CEO, Hearst U.K.; along with comms leaders from Bacardi, PwC and Pan Macmillan.

Want to learn more about how Cision can help you measure the impact of your media coverage? Check out the Earned Media Rising Exchange: Maximizing Earned Media here.

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