Influencer marketing is here to stay, and its expansion and growth seem unstoppable. As brands scale up their influencer marketing investment and transition from one-off campaigns to an always-on approach, the stakes are higher than ever. Initiating successful influencer partnerships requires making informed decisions and having a real understanding of where it makes sense to direct resources. This infographic, created by SocialPubli provides a snapshot of the three driving forces behind influencer marketing: content creators, marketers and social networks.
