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HomeInfographicInfluencer content outperforms brand assets
Infographic
September 12, 2017
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Influencer content outperforms brand assets

Cision Info Graphic

Influencer content is on the rise, with B2C marketers saying they use the strategy to reach consumers, but
spend 2.6 times less than they would when working with professionals to produce content

Source: Linqia’s Value of Influencer Content 2017 study

 

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Cision CEO – PR’s future lies in tapping the right tech to attribute value
Understanding a journalism landscape transformed by social media

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