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HomeAudio & VideoEmerging trends for modern communicators

Emerging trends for modern communicators

John Harrington

Taking a break from their responsibilities as 2019 PRWeek Awards judges, this sextet of accomplished executives shared their perspectives on measuring the business impact of PR, aligning comms strategy with marketing, and where they see the industry going in the next five years.

The video features Matt Harrington, global COO, Edelman; Alicia Thompson, VP, communications, Edible Arrangements; Daniel Martinez, EVP, brand and entertainment marketing, PMK-BNC; Curtis Sparrer, principal, Bospar; Stephanie Smirnov, EVP, global corporate communications, Scholastic; and Megan Driscoll, CEO and founder, EvolveMKD.


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