There’s power in measurement.
In this masterclass, Scott Peacock, director of public relations and international tourism for Visit Raleigh and former chair of the PRSA’s Travel and Tourism Section, sits down with Sarah Parker, Cision content marketing manager, to offer insights on measurement’s power to drive results, as well as some general best practices for the PR pro.
Some of the strategies Scott offered include:
“Want new ideas? Step outside your industry cluster. So much of what we are offering in the DMO sector comes from other markets. What can you learn from other sectors and then creatively tweak to be applicable to your own?”
“Use measurement as a validation tool to drive strategy on the back end, and then on the front end to help set goals and targets on demographics.”
For more insights on this topic, plus how to demonstrate PR’s value to the C-suite, check out the latest video from Cision.