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The road to excellence in PR

Oriana Branon

Four of PRWeek’s 2018 40 Under 40 honorees offer their take on the communication skills required to craft authentic messaging for their brands or clients. At the gala event in New York City celebrating their achievement, this quartet of future industry leaders shared its observations on today’s biggest PR challenges, building relationships with influencers and media, and some of the positive things happening in PR.

Featuring Oriana Branon, director of community and PR, Bay Area, Alaska Airlines; Caroline Hutcheson, director of media relations, Boeing; Chavonne Jones, SVP, media relations and senior media strategist, Weber Shandwick; and Adam Ritchie, principal, Adam Ritchie Brand Direction.


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